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The video for "Only" was directed by [[David Fincher]] and is largly created using advanced CGIby computer graphics company DigitalDomain. It features a desk with a laptop (A 17" Mac PowerBook), speakers, and an Einsteina cup of coffee, a [http://en.wikipedia.org/wiki/Newton%27s_cradle Newton's Cradle cradle] and PinPressions a [http://en.wikipedia.org/wiki/Pin_Art Pin Art] desk toy being brought to life and animated by the music.

The video starts with a hand pressing the space bar on the computer, which starts its music program (iTunes with the Visualizer turned on). The EinsteinNewton's Cradle cradle begins to sway to the beat as ripples appear in a cup of coffee. Reznor appears in the PinPressionsPin Art, singing the song. As it gets to the second verse, the songs builds and the vibrations get more intense. Reznor seems to almost break out of the PinPressions Pin Art as the balls on the Einstein's Cradle cradle sway almost uncontrollably. The ripples in the coffee also have greater frequency. Finally , an apple falls out of a neaby nearby basket as Reznor disappears and the scene dies down. At the very end, a blurry image of a car can be seen driving away.

The video was almost entirely computer-animated, with Reznor filmed live in front of a green screen and then rotoscoped into mapped onto the PinPressionsPin Art. It is reported that the only parts that were live-action were the hand at the very beginning (that of the video director David Fincher) and the bowl of apples at the end.