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The video for "Only" was directed by David Fincher and is was largly created using advanced CGI by computer graphics visual effects company DigitalDomainDigital Domain. It features a desk with a laptop (A 17" Mac PowerBook), speakers, a cup of coffee, a [http://en.wikipedia.org/wiki/Newton%27s_cradle Newton's cradle] and a [http://en.wikipedia.org/wiki/Pin_Art Pin Art] desk toy being brought to life and animated by the music.

The video starts with a hand pressing the space bar on the computer, which starts its music program (iTunes with the Visualizer turned on). The Newton's cradle begins to sway to the beat as ripples appear in a cup of coffee. Reznor appears in the Pin Art, singing the song. As it gets to the second verse, the songs builds and the vibrations get more intense. Reznor seems to almost break out of the Pin Art as the balls on the cradle sway almost uncontrollably. The ripples in the coffee also have greater frequency. Finally, an The climax of the song dislodges the top-most apple falls out of in a nearby basket as bowl, after which Reznor disappears 's impression walks off and the scene dies down. At the very end, a blurry image of a car can be seen driving away.