The video caused quite a stir throughout the NIN community. Some didn't like the song, whereas others weren't even sure that this was the official video as it didn't look "done" to them. Still others were quick to note a noticeable change in Reznor's physical appearance.
Initially, there were plans to create an animated video using GNN, the same company that created Eminem's "Mosh" video. [http://theninhotline.net/archives/news.images/wt_ca_inside.jpg] The plans were scrapped sometime during pre-production, after a synopsis of the plot and a casting sheet were leaked to the internet, and because the end result was poorly received by Reznor and Sheridan.
==Live==