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And with the third EP which has grown into an LP (''Bad Witch''). It was coming to one final look at that question from rejecting what EP number two says, and it wasn’t an easy answer… The entire system has a much more bleak and pessimistic outlook and I want to say too much because it gives away kind of the what the thing is. But it wasn’t necessarily what we thought it was going to be when we started. I thought it was going to go more science fiction. I don’t really want to overwhelm you with cleverness and deep diving and part of that felt like an arms race and it also felt like a cop out."</blockquote>
In another interview, Reznor explains the trilogy’s concept in detail:
<blockquote>"The first record, Not the Actual Events, was more of an internal fantasy of what if I lit a match to my life and just embraced burning the whole fucking thing down. You know? All of this is an illusion and I really should be dead or lying in a ditch somewhere. Who I really am is an addict that self-destructs. That’s my true nature and this is an illusion and some borrowed time. It wasn’t a pleasant thing, but it felt like, that’s a story to tell. And if felt like something I needed to internally process.
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With the second one, Add Violence, the idea was, loosely, to zoom out, to be more global and to imply that maybe we’re all in a simulated reality. And that might introduce the concept of meaninglessness but also provide a safe container to explain why everything feels off.
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By the time we got to the third one, we had an idea in mind but it felt … rehearsed. Predictable. In the end, what felt true was to say that we as a society and as a species are probably an accident, a mutation. Really what we are is fucking animals. And the illusion was enlightenment. The more we’ve connected with each other the dumber we’ve gotten and the more we decide we want to kill each other. We’re not some elevated transcendent beings, we’re bacteria in a jar. I wanted the art direction of Bad Witch to feel like shadows on a cave wall and we’re trying to figure out what it is and really there’s no nice, clean, safe scientific explanation. We’re just an accident. String theory and quantum physics is a fucking trick. And we’re not going to suddenly elevate ourselves into transcendent beings. We’re kidding ourselves. I know this will be an unsatisfying conclusion for some people. It isn’t what they want. They want it to be full matrix virtual reality, and this is the opposite of that, this is dirt and a broken computer chip and everything you believe in is really just bullshit."</blockquote>
On May 19, 2018, at "The Physical World" ticket presale, an exclusive listening station was made available for those in attendance. It gave fans the opportunity to hear the songs "Ahead Of Ourselves" and "Play The Goddamned Part" before the album's release.