And that supported other things that were interesting to us like aggressive music and a sense of the self-referential, looking back at other albums and pilfering bits of the art design to confuse people and also because I was thinking about those records. To try picking up a guitar, which I told myself I would never do again for whatever reason and finding, you know what? It sounds fucking good. Listening back and going, you know what? That was a good song from 25 years ago, it’s not bad to play something like that. There are no rules. That was the first record.
‘
It wasn’t fully mapped out but it was meant to feel like if we broke up one big record – if it was ''Downward Spiral'', which has acts, if we do an album like that, but release one act at a time, it will be more immediate and the level of adrenaline and momentum will be higher. And maybe it will be consumed in a way that feels more digestible to an outside world that doesn’t have long attention spans anymore.