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The video contains three different sequences, used at different intervals of the song. During the verses, footage of tribal dancers is undercut with rotating cybernetic heads, creating a strobe effect. For the main chorus and instrumental interludes, the band is seen playing in a large cage with wires and magnetic tape at their feet. The sub-chorus features black-and-white footage of Reznor lowering his head into a tub filled with water and bringing it back up. At the end of the video, Reznor's feet have become entangled in the tape and wires as he is lifted off the ground, hung upside-down and writhes in mid-air. The video features two drummers, one being [[Chris Vrenna]] and the other being [[Martin Atkins]].
The video was originally going to be directed by [[David Lynch]][http://www.nin-pages.de/1989_Boston_Rock_Dezember_english.htm], whom Reznor would later work with on the ''[[Lost Highway Soundtrack]]'' and the "[[Came Back Haunted (song)|Came Back Haunted]]" music video. An extended version of the video also exists, referred to as the "Flood Mix" version, which is set to the "Copper" mix. This version was used when the video was shown on ''Beavis And Butt-Head'' in 1993.
At least part of the music video was filmed on May 6, 1990, as indicated on the film clapperboard seen in the "Flood Mix"/"Copper" version of the video.
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