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→Signing Nine Inch Nails
Interscope co-founder Jimmy Iovine first became aware of Nine Inch Nails in 1990, during their headlining [[Hate Tour]]. Iovine knew that many competing record labels were eager to sign NIN, and were considering legal litigation routes to help NIN get out of their record deal with TVT, though that would be a difficult fight. Iovine took a different tack, and tried to convince TVT owner Steve Gottlieb that it would be in his best interest take on a partner. Every day for almost a year, he would call Gottlieb, Malm, and Ross Rosen (NIN's lawyer) to try to convince them to make a deal. In summer 1991, Gottlieb finally relented, and Interscope assumed NIN's recording contract. While TVT was still ostensibly involved in the contract, they became essentially a silent partner, with no creative control.
Reznor, who had not been involved in the negotiations, was extremely wary of this new record label. His fears, however, were allayed after his first meeting with Iovine. Iovine asked him what he needed from the label, and Reznor said he wanted complete creative control from recording all the way through packaging and releasing. Iovine agreed and asked what else he wanted. Reznor asked for a record label that he could use to sign other bands, and thus the Nothing Records vanity label was born. After the meeting, Reznor presented Interscope with "''[[Broken]]"'', which had been recorded in secret to avoid interference from TVT, and that became the first Nine Inch Nails release on Interscope. [https://www.imdb.com/title/tt7089858/]
==Criticism==