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==Music Video==
[[Image:Downinitstill.jpg|thumb|Screenshot from the "Down In It" video]]
"Down In It" was the first Nine Inch Nails [[Nine Inch Nails music videos|music video]], completed in September 1989 to accompany the single release. [https://cplorg.contentdm.oclc.org/digital/iiif/p16014coll5/39203/full/full/0/default.jpg] It was directed by Eric Zimmerman and Benjamin Stokes, who also directed "[[Head Like A Hole (song)|Head Like A Hole]]." The video depicts Reznor running through downtown Chicago and climbing to the roof of a building, where he slips and falls to his death. Bandmates [[Richard Patrick]] and [[Chris Vrenna]] discover the body days later. An extended version of the video also exists, which is set to the "Shred" mix.
This was the first video to be met with controversy. To film the shots of lifeless Reznor, he was covered with cornstarch to create the illusion of decay and cameras were tied to heavy-duty balloons that were tied down. During the filming of these scenes, one of the balloons broke free and took the camera with it, drifting some 200 miles before being found by a farmer in Michigan. The camera was turned over to local police who, upon seeing the raw video footage, assumed it was a snuff film and the FBI was called in to investigate. The incident was even reported on ''Hard Copy'' and recalled in an interview for ''SPIN'' magazine. Because MTV and its US affiliates were uncomfortable with the video's subject matter, all scenes that depict Reznor's body lying on the ground behind the building were deleted.