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On February 19th, HTDA made "And The Sky Began To Scream" available for free via text service Maebe, the first song to be released on the service. The full CD/Digital version of the album was made available to stream in its entirety for free via Pitchfork on February 20th, and on the same day the band released pre-orders through their own website, and some new t-shirt designs linked to the album's artwork.
[[wiki:Kevin Martin (British musician)|The Bug]] was originally to appear on the album, providing a musical hook for one of the tracks (which one is unknown). However, as [[Mariqueen Maandig]] "couldn't get happy with her voice on it"[''sic''], the hook was ultimately scrapped. The Bug has stated he'll use it in his own music in the future.[https://web.archive.org/web/20160310162908/https://twitter.com/thebugzoo/status/303918496440537088]
Like the band's first EP, the CD and vinyl versions of the album have different artwork. Due to a printing issue, the vinyl edition of the album was delayed until the 19th of March.