The video directed by Christopherson is the finale to the ''Broken Movie.'' The victim is strung up to the ceiling and burned and beaten. He is then taken down and tied to a board, where the killer takes a chainsaw to the victim's appendages. The killer unmasks himself, revealing his identity in the victim's final moments. After having his way with the dying victim, the killer cuts out the victim's heart and eats it. All the while, Reznor can be seen on the television singing the song. Intercut with the violence is footage of various body parts in freezers and the fridge, a police officer (played by either Patrick or Robert Patrick) coming into the crime scene, and a crowd of rubbernecking bystanders.
==PLiveLive==
Gave Up has seen regular playing time in live shows since it's debut in 1994. When performed live, the high pitched "smashed-up" chorus is pre-recorded with the band members lightly whispering over it.