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In April 2010, [[TVT Records#Bicycle Music|Bicycle Music]] bought the entirety of TVT's catalogue, including ''Pretty Hate Machine''. They confirmed that they would be reissuing the album once more, and there was speculation that they would be willing to release the deluxe edition proposed by TVT in 2005.
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The co-publishing rights to Trent Reznor’s Nine Inch Nails catalog include the songs from all album releases from ''Pretty Hate Machine '' through ''Year Zero''. As well, in acquiring the master recording rights to NIN’s groundbreaking debut, ''Pretty Hate Machine'', Bicycle will be responsible for re-releasing this album which has been out of print and unavailable through digital distribution outlets for several years. “It goes without saying how important these works are to the entire landscape of Alternative Rock. Our team sees incredible creative and business opportunities with this catalog and we look forward to working with our new partners and artists," said Steve Salm, Partner at Bicycle.
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On October 22, Reznor announced that the reissue was to be a remastered edition, stating on [[nin.com]][http://forum.nin.com/bb/read.php?9,1162370]:
*The 2010 remastered edition is split across three sides: side 1 has A1 through A4, side 2 has A5 through B3, and side 3 has B4 & B5 along with "Get Down, Make Love" on the end.
==Cover ArtArtwork==
Reznor stated in one of his posts on the Prodigy internet service in the early 90s that "the cover of PHM is a photo of the blades of some sort of turbine stretched vertically so they would look somewhat like bones or a rib cage."[http://www.theninhotline.net/archives/articles/manager/display_article.php?id=327]
In an interview with [http://sleevage.com/nin-pretty-hate-machine/ Sleevage.com], Rob Sheridan described the long process he went through to update the artwork for the re-issue:
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"When we began the ''Pretty Hate Machine '' remaster project, Trent discussed with me the idea of tweaking the original artwork a bit to reflect that this was a different version of the album, updated from its original release. We talked about maybe just changing the color scheme a bit – Trent was keen on losing the distinctly 80′s hot pink color, for one. It seemed like a fairly straightforward project, as I certainly didn’t want to try and radically alter an album cover I’d been looking at since I was a teenager, and that some fans had known very well for more than two decades.
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I then carefully recreated the title font from the original cover, and the black frames it sat in. The font, a stretched-out version of Helvetica, looked dated to me, but I wanted to be respectful of the original design and not mess with it too much. When Trent saw what I’d done though, he wanted to try a new approach to the title text, as he felt the font was just too dated and could use a more modern look for this remaster. So I went back to the original album and looked at the font that had been used for the credits and lyrics, which turned out to be a slight variation of a font Gary Talpas later used in ''The Downward Spiral''. Putting the PHM title in that font was way too similar to The Downward Spiral, but when I put it in caps it created an odd mix of vintage NIN and modern NIN – perfect for a 2010 remaster of a 1989 album. Trent liked this approach much better, and we settled on the way we wanted the title set on the album cover. The image sitting behind it – my recreated artwork – still felt a bit flat, though.
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The original CD cover was oriented sideways, which had never felt right to me, as the vinyl cover had a distinct vertical orientation of the full image (something I preserved in the new vinyl edition). I’d always wondered if it was a byproduct of the way the insert needed to sit in the jewel case. Either way, I wanted to bring the vertical orientation over to the CD this time around, but I also wanted to preserve the way the whole image folded out from the cover in the original CD insert. We certainly didn’t want to put this in a jewel case, so to accomplish the vertical fold-out, I came up with a unique L-shaped digipak package, where a panel folds down from the cover to reveal a vertical extension of the artwork. I also decided to put the black frame and the title text on a transparent O-card that slides over the digipak (very similar to what we did on ''The Downward Spiral '' Deluxe Edition) – so when you slide the O-card off, the image underneath is bare. It turns the black “frame” around the image into an actual frame, adding a new layer of depth to the art.
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I don’t know what Gary thinks of the new design, but he was very friendly when we reached out with him and said he really liked all the stuff we’ve been doing with NIN’s design in recent years. I hope he appreciates what we did with the new cover.
I thought it was going to be a simple job, but the fact that we didn’t have the source art made it actually quite a project. Between my various failed experiments at recreating the art photographically, the meticulous way I ended up doing it by hand, and the amount of finessing it took to find the right presentation, it was actually quite a bit of work, and we had a pretty abrupt deadline for it. All things considered I’m pleased with the way it turned out."
[http://sleevage.com/nin-pretty-hate-machine/]</blockquote>
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