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The [[Nine Inch Nails music videos|music video ]] for this song first aired in 1999, and was directed by [[Mark Pellington]]. It shows [[Trent Reznor]] and an army of black-clad people running frantically through empty buildings, streets, and eventually a desolate field where everyone except Reznor had disappeared. The video was filmed on location in Guadalajara, Mexico. Two different edits of the video were made: the version released to video outlets, and an extended version edited by Mark Pellington. The extended version, clocking in at nearly 8 minutes, also features an extended intro unique to the video.