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In an [https://www.rollingstone.com/music/music-news/nine-inch-nails-atticus-ross-talks-stage-fright-and-trent-reznors-musical-genius-702117/ interview] with ''Rolling Stone'', Atticus commented: "There's a primitive aspect or reflection of who we are in these times on there. It seems like we've been led. And I think we implied that in the cover, staring at shadows on the wall."
In an [https://www.instagram.com/covet_the_cover/p/C4OmwiFLpJo/?img_index=1 interview] with covet_the_cover on Instagram, designer Hassan Rahim elaborated more on the process:
<blockquote>"Trent provided two key words: primitive spirituality," says Rahim. The NIN frontman Reznor went on to say that ''Bad Witch'' represented "not literally witchcraft but the unexplainable, magic, nature, belief… not in the scientific kind of way but the unknowable, what’s beyond the threshold of death."
After researching hundreds of public domain photos around the themes, the final creative solution was to make the cover "a sequential puzzle of images. More cryptic than explanatory. Alluding to unidentified aerial phenomena, fear, superstition, collapse of civilisation, and ultimately rebirth."
This imagery was put through a repetitive degenerative "feedback loop" of photographing, copying and scanning, to achieve its distinctive aesthetic.</blockquote>
==Credits==