On the meaning of the music video, Reznor states in the aforementioned VIVA 2 interview: "When I came to do the video for it I tried to make the song uglier than it would have been if you just heard it and the idea of a tragedy or situation where everything is happening too fast, you're not aware of where you're at until it's too late and you might be caught up in something you're not sure about but you're blindly embracing this comfort of security, that was the global idea for that."
He also states in the same interview the difficulty in making it: "There was good artistic communication until the very end when I got the edit back and got into a situation where what I saw in my head wasn't on the screen. It comes down to a bigger problem which is I've taken over every aspect of the recording process... But in the world of video, I don't know how to do that yet, I haven't directed my own videos so I have to embrace another artists ideals and hope that they see my vision. On this particular one when I got to then the end I realized his vision wasn't mine and we tried to reach a common ground and heads butted, and it amounted to me editing the video by myself. There's a slightly unpleasant taste in the whole process of that thing but it made me learn it's time to read the manual for my video camera and just do that too."
==Live==