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==Music Video==
[[Mark Romanek]], who also directed "[[Closer (song)|Closer]]," directed "The Perfect Drug" in 1997. It was one of the most expensive videos at the time as the costs of building a refrigerated set, renting period costumes, and securing use of Gustav Klimt's ''The Kiss'' painting were all factors in the almost $1 million cost.
The concept of the video is widely interpreted as [[Trent Reznor]] portraying a man mourning the death of a child and detaching himself from reality through absinthe. [[Charlie Clouser]], [[Danny Lohner]], and [[Chris Vrenna]] appear in the video, most notably playing string instruments at the beginning of the video. The aesthetics were heavily influenced by the illustrations of 20th-century artist Edward Gorey (1925–2000), the most obvious reference coming from the boy sitting on the cushion in front of the painting.