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A [[Nine Inch Nails music videos|music video]] was made for this song. Released on January 14, 2000, it was directed by Walter Stern and Jeff Richter. It features macrophotography, offering extreme close-up shots of Reznor until zooming out and revealing the entire band performing the song in a red room, with Reznor on keyboards. The band destroys the set at the end of the video.
An alternate version of this video surfaced much later, directed entirely by Stern. The macrophotography section of the video is edited different differently in some places. The cuts tend to be longer and more stable. In the official video, the cuts are shorter, and a visual effect has been added where the picture jerks, as if the film is slipping in projection. There is also footage of the inside of someone's mouth, and macrophotography of a woman (who is later revealed to be a backup singer) that are not in the official video. As the macrophotography travels through the hair to transition to the band performance, in this alternate cut, the sky is white, and reveals an all-white room in which the band is performing. In the long shots, two women can be seen performing backing vocals with the band; however, they are not present in later, tighter shots of the band. The band performance in this version is still intercut with some macro shots.
Near the end of the original video, the band ends up smashing their equipment. One of the casualties is a Nord Modular Keyboard that Trent Reznor is playing. That specific keyboard went up for sale on eBay on December 3rd, 2009 and was listed with the serial number MA97110098.