Brand collaborations
A number of Nine Inch Nails brand collaborations started happening in the post-Trilogy era.
BIOTOP
In 2022, upscale boutique Japanese retailer BIOTOP and fashion brand Comoli released a line of shirts with designs referencing The Downward Spiral, Further Down The Spiral, Ghosts V: Together, Ghosts VI: Locusts, and Woodstock '94.
Welcome Skateboards
In 2024, for the 30th anniversary of The Downward Spiral, Welcome Skateboards released four skateboard decks and seven shirts. The brand's website stated:
Welcome is proud to announce our official collaboration with the legendary Nine Inch Nails, in celebration of the 30th anniversary of their seminal album, The Downward Spiral.
Originally released on March 8, 1994, The Downward Spiral was instrumental in bringing industrial music to the masses, is one of the most influential rock records of all time, and as such has sold over 4.5 million copies worldwide.
NIN has inspired countless fans around the world for decades, including Welcome’s own Founder, Jason Celaya, and Creative Director, Shane Cox. This is a project we have so much passion for, and we worked closely with the NIN team to ensure the collection felt authentic to the band, while still bringing something new to the table that their devoted fans had not seen before. In doing so we used a mix of imagery from the NIN archive, including original album art as well as live photos from their iconic Woodstock ‘94 set, and mashed them up with brand new illustrations from Jason.
Dr. Martens
In 2024, for the 30th anniversary of The Downward Spiral, Dr. Martens released three custom boot and shoe designs. An additional boot design was limited to a fan giveaway: a 1490 10-eye boot in all-black leather that is embossed with the album's artwork.
The brand's website gave the following descriptions:
- THE NIN 1460 BOOT
Our traditional 8-eye boot distorted with a black and white reworking of the album artwork. A rubber-grained trim and toe cap adds an industrial edge to the Backhand and Smooth leathers of the upper. Set on a commando tread sole and secured with a black-on-black welt stitch. Each boot is equipped with an interchangeable lace or zip up front.
- THE NIN 1490 BOOT
An extra-height 10-eye boot with all-over custom print inspired by the band’s pre-show ritual of covering themselves in corn starch for a decomposing, post-apocalyptic aesthetic. Constructed from textured black and white Backhand leather. Fitted with an ankle zip that slashes across the inner ankle. Set on an ice commando outsole and fixed with double black and white welt stitches. Available with 2 pairs of wrap-around laces.
- THE NIN 1461 SHOE
Our 3-eye shoe elevated with the iconic ‘Crystal Teeth’ image from the album’s inner art created by Russell Mills. Built from classic black Smooth and Backhand leathers with a tactile rubber-grained NIN embossed toe cap. Set on a pure black tough BEN outsole with our traditional yellow welt stitch.